SprintMarkt

Artificial Intelligence Glossary 2026

50+ terms explained with real examples

Definitive AI terminology reference for technical and business teams: RAG, LLM, fine-tuning, embeddings, MCP, EU AI Act, GEO and more.

Technical reference

The AI vocabulary you need to master in 2026

Maintained and updated by SprintMarkt, Valencia-based AI agency. Each term includes definition, real example and, when relevant, how we apply it in client projects.

Core AI

11 terms

LLM (Large Language Model)

LLM

Large-scale language model trained on trillions of tokens, capable of understanding and generating natural language. Examples in 2026: Claude 4.6 (Anthropic), GPT-5 (OpenAI), Gemini 2 (Google), Llama 3+ (Meta), Mistral Large.

Example:When ChatGPT answers your question, it is using an LLM (GPT-5). When this SprintMarkt chatbot answers, it uses Claude Sonnet 4.6.

Prompt Engineering

Discipline of designing instructions (prompts) to get optimal responses from an LLM. Includes techniques such as role prompting, few-shot learning, chain-of-thought and structured outputs.

Example:Instead of asking 'summarize this text', an engineered prompt: 'Act as a senior editor. Summarize the following text in 3 bullets of at most 15 words each, focused on actionable decisions. Text: [...]'.

💡 SprintMarkt offers a free tool that generates professional prompts by industry and department.

How we apply it →

Embeddings

Numeric representation (vector) of text, image or audio that captures its semantic meaning. Two texts with similar meaning will have embeddings that are mathematically close.

Example:The embeddings of 'buy used car' and 'purchase second-hand vehicle' are nearly identical, even though they share no literal words.

Alucinación (Hallucination)

Generation by an LLM of false yet seemingly plausible information. Leading cause of poorly implemented AI projects. Mitigated with RAG, validation, guardrails and low temperature.

Example:An LLM invents a non-existent law when asked about regulations. With RAG over the official gazette, it would consult the actual law before answering.

💡 SprintMarkt applies 3 anti-hallucination layers in chatbots: mandatory RAG, verifiable citations, rule-based post-filtering.

Tokens

Basic units an LLM processes. Roughly 1 token = 0.75 words in English, 0.5 words in Spanish. API prices are quoted per million tokens.

Example:A 500-word prompt in Spanish costs roughly 1,000 tokens. With Claude Haiku 4.5 ($0.25/M input), running it 1,000 times costs ~$0.25.

Context Window

Maximum number of tokens an LLM can process at once (prompt + response). In 2026 it ranges from 128k (GPT-5) to 1M+ (Gemini Pro, Claude 4.6).

Example:A 200k-token context window lets you fit 300 pages of documentation + the user's question in a single prompt.

Chain-of-Thought (CoT)

CoT

Prompt engineering technique that asks the LLM to 'think step by step' before answering. Dramatically improves mathematical and logical reasoning tasks.

Example:'Solve this problem step by step: if a company bills 10k/month...'. The LLM first breaks it down and then concludes, cutting errors by 30-60%.

Few-shot Learning

Technique of including 2-5 examples in the prompt so the LLM learns the expected pattern without fine-tuning.

Example:For sentiment classification, include: 'Text: loved it → positive. Text: awful → negative. Text: [input]'. The LLM infers the pattern.

Temperature

Parameter (0.0-1.0+) that controls the LLM's 'creativity'. 0.0 = deterministic and predictable (ideal for classification). 0.7-0.9 = creative (ideal for generation).

Example:A factual support chatbot uses temperature 0.1. An ad-copy generator uses temperature 0.8.

Multimodal

Ability of a model to process and generate multiple input/output types: text, image, audio, video. GPT-4o, Gemini and Claude 4.6 are multimodal.

Example:Upload a photo of an invoice and ask the LLM 'tell me the total and the VAT' → the model reads the image + answers.

Voice Cloning

Technique for generating synthetic speech that imitates a specific voice from just a few seconds of sample audio. Tools: ElevenLabs, Resemble AI, OpenAI Voice.

Example:A trainer can clone her voice with ElevenLabs and generate course audio in 10 languages without recording each one.

Models (LLMs)

6 terms

Claude

Family of LLMs developed by Anthropic. In 2026 the active versions are Claude 4.6 (Sonnet, Haiku, Opus). Notable for long-form reasoning, hallucination control and advanced tool use.

Example:Claude Sonnet 4.6 is SprintMarkt's preferred model for professional prompt generation and technical assistants.

GPT (Generative Pre-trained Transformer)

GPT

Family of LLMs from OpenAI. Active in 2026: GPT-5 (flagship), GPT-4o (vision/audio), GPT-4o-mini (budget). The foundation of ChatGPT.

Example:GPT-5 is widely used in enterprise solutions for its price-performance and robustness, especially via Azure OpenAI for EU compliance.

Gemini

Family of multimodal LLMs from Google DeepMind. Competitive advantage: native integration with Google Workspace, Search, and the Android ecosystem.

Example:Gemini 2 Flash is used for cases requiring joint processing of images, video and text at very low cost.

Llama

Family of open-weights LLMs from Meta (Llama 3, Llama 4). Permissive license for commercial use. Preferred for self-hosting and scenarios where data cannot leave the client's network.

Example:A law firm that cannot send case files to third-party servers can self-host Llama 4 on its own servers and run its private RAG.

Mistral

European LLMs developed in Paris. Models: Mistral Large 2, Mistral Small, Codestral (for code). Advantage: native GDPR compliance, low latency in Europe.

Example:European companies with strict data-sovereignty requirements choose Mistral over GPT/Claude for 100% EU-based processing.

Stable Diffusion / Stability AI

Family of generative image models developed by Stability AI. Open-source (unlike DALL-E or Midjourney), runnable on your own server.

Example:A Stable Diffusion model hosted on your own server generates variations of a design from a text description, without sending the images to an external service.

Architecture

12 terms

RAG (Retrieval Augmented Generation)

RAG

Technique that connects a language model (LLM) to a company's own knowledge base through vector search. The LLM retrieves relevant documents before generating its answer, reducing hallucinations and enabling citations of company-specific sources.

Example:A RAG support chatbot connected to a dental clinic's internal manual: when a patient asks 'how long does an implant take to heal', the system retrieves paragraphs from the official protocol and generates the answer citing them.

💡 SprintMarkt implements RAG chatbots from €1,125 with a Claude/GPT + pgvector + PostgreSQL stack.

How we apply it →

Fine-tuning

Process of continuing the training of a base LLM with specific data to specialize it in a domain. Unlike RAG (which adds context at inference time), fine-tuning modifies the model's weights.

Example:Fine-tuning a base model with 5,000 question-answer pairs from the Spanish legal sector, so it answers with correct legal terminology without needing context supplied every time.

💡 SprintMarkt recommends RAG over fine-tuning in 90% of SMB cases: cheaper, more flexible, updatable without re-training.

How we apply it →

Vector Database

Database specialized in storing and searching numeric vectors (embeddings) with semantic similarity search. 2026 alternatives: pgvector (PostgreSQL), Pinecone, Weaviate, Qdrant, Chroma, Milvus.

Example:pgvector lets you store the embeddings of a client's 500 PDFs and, given a question, find the 5 most relevant fragments in milliseconds.

💡 SprintMarkt uses pgvector by default in RAG implementations — zero additional cost if the client already runs PostgreSQL.

Tool Use (Function Calling)

Ability of an LLM to invoke external functions (APIs, databases, code) during its reasoning. The foundation of 'AI agents'.

Example:An AI agent with tool use can: receive 'how many sales did I close yesterday?' → call the CRM API → process the response → return '42 sales worth €18,500'.

Agente IA

Autonomous LLM-based system that receives goals in natural language, plans steps, uses external tools and executes tasks to completion. More complex than a chatbot.

Example:A 'sales assistant' agent receives 'prepare my meeting with client X', queries the CRM, summarizes recent interactions, looks up recent company news and generates a PDF briefing.

💡 SprintMarkt AI automations from €3,750 and custom AI agents from €13,500 (multi-tool with RAG).

How we apply it →

MCP (Model Context Protocol)

MCP

Open protocol proposed by Anthropic in 2024 to connect LLMs to data sources and external tools in a standard way. Ecosystem of 'MCP servers' for GitHub, Notion, Slack, etc.

Example:A team can connect Claude to its Notion via the official MCP server, letting the LLM read, search and create pages without custom code.

Structured Output

Feature that forces an LLM to return JSON or another structured format according to a schema. Eliminates post-processing with fragile regexes.

Example:Asking GPT-5: 'extract name, email and company from the following email' with structured output returns validated JSON, not free text.

Guardrails

Protection layers applied to LLMs to prevent dangerous, off-topic or policy-violating outputs. Include: input filtering, output validation, prompt injection detection.

Example:Guardrails for a banking chatbot: blocks investment-advice questions (not authorized), detects prompt injection attempts, validates that answers do not mention competitors.

Fine-tuning vs RAG

Critical comparison. RAG is better when information changes frequently, the dataset is large or sources must be cited. Fine-tuning is better for a specific style/tone or when inference cost matters more.

Example:A customer-service chatbot: RAG over FAQs (updatable). A brand-voice copy generator: fine-tuning (consistent style).
How we apply it →

Embeddings Model

Model specialized in generating embeddings (numeric vectors) from text. Popular in 2026: text-embedding-3-large (OpenAI), voyage-large-2 (Anthropic/Voyage), bge-large (BAAI, open).

Example:text-embedding-3-small turns 'lease agreement' into a 1,536-dimension vector. Other semantically similar texts will have nearby vectors.

Self-hosting LLM

Running an LLM on your own infrastructure (servers, local GPUs) instead of cloud APIs. Advantage: data control, fixed cost, latency. Disadvantage: requires expensive GPUs + ops expertise.

Example:A public hospital self-hosts Llama 4 on local H100 GPUs to ensure patient data never leaves the datacenter.

Tooling

11 terms

pgvector

PostgreSQL extension that adds the 'vector' data type and similarity search. Enables implementing RAG without leaving the client's main relational database.

Example:A law firm running PostgreSQL can enable pgvector with 'CREATE EXTENSION vector' and store case-file embeddings in the same table that already holds the metadata.

llms.txt

Standard proposed in 2024 for websites to publish an index optimized for Large Language Models. Works like robots.txt but for AI: it describes the organization, services and key links in Markdown.

Example:The file https://sprintmarkt.com/llms.txt describes all services, prices, in-house products and 30 Q&As designed so Claude or ChatGPT quote the content verbatim.
How we apply it →

WhatsApp Business API

Meta's official API for businesses that enables automating bulk messages, chatbots and notifications on WhatsApp. Requires Meta approval and a Business Solution Provider (BSP).

Example:Automating medical appointment confirmations via WhatsApp using the Business API + an AI chatbot that understands when the patient wants to reschedule.

💡 SprintMarkt integrates the WhatsApp Business API as part of AI chatbots (from €1,125).

n8n

Open-source, self-hostable visual workflow automation platform. Free alternative to Zapier and Make, with the advantage of full control and no execution limits.

Example:n8n flow: webhook from WooCommerce → classify the customer's email with the Claude API → create a task in Notion → notify in Slack.

💡 SprintMarkt is an n8n partner and recommends it for self-hosted projects; AI automation from €3,750.

How we apply it →

Make (anteriormente Integromat)

Cloud visual automation platform with ~1,500 integrations. Pricing model based on 'operations' (each individual action). Strong at complex flows with branching.

Example:Make automation: new lead in HubSpot → enrich with Clearbit → segment → send to a Brevo sequence → add to the sales team's Slack channel.

Zapier

Cloud automation platform with 7,000+ integrations. Simple and powerful but with aggressive pricing (pay per task). Ideal for simple flows with many SaaS connectors.

Example:Zapier for freelancers: when Stripe receives a payment → create an invoice in Holded → send a thank-you email → add the client to Google Sheets.

Rate Limit

Limit on calls per minute/hour imposed by LLM APIs to prevent abuse. Measured in requests/minute (RPM), tokens/minute (TPM) and tokens/day (TPD).

Example:Claude API free tier: 50 RPM and 50k TPM. Enterprise tier with contracts: 10,000 RPM and 5M TPM.

LangChain

Open-source framework for building applications with LLMs. Provides abstractions for prompts, chains (sequences), agents, memory, RAG. Widely used though criticized for complexity.

Example:A developer can build a RAG in 20 lines with LangChain: load PDF → split → embed → store → retrieve → LLM.

LlamaIndex

Framework specialized in RAG and data ingestion for LLMs. Alternative to LangChain with a more opinionated focus on semantic search over documents.

Example:LlamaIndex is preferred by teams building Q&A systems over large document libraries (legal, medical, technical).

Hugging Face

Platform and community for open-source AI models. Hosts 500,000+ models + datasets. De facto leader of the open-source AI ecosystem.

Example:Downloading quantized Llama 4 8B to run on a laptop: search huggingface.co/meta-llama/Llama-4-8B and download it.

Ollama

Open-source tool for running LLMs locally with a single command. Compatible with Llama, Mistral, Phi, Gemma, etc.

Example:`ollama run llama3` in the terminal downloads and runs Llama 3 on your laptop without the cloud, ideal for prototyping and private data.

Compliance

3 terms

EU AI Act

European regulation (2024) that classifies AI systems by risk and establishes obligations. Fully in force August 2026. Common obligations: transparency, registration, human oversight, technical documentation.

Example:A Spanish SMB with a customer-facing AI chatbot must (a) inform the user they are talking to an AI, (b) allow escalation to a human, (c) have a documented AI Use Policy.

💡 SprintMarkt includes an AI Use Policy + disclaimers in all its AI projects as part of EU AI Act compliance.

GDPR / RGPD

European General Data Protection Regulation (2018). Applies when a system processes data of EU residents. Key obligations: legal basis, consent, right to be forgotten, a DPO where required.

Example:An AI chatbot that stores customer conversations must: inform, obtain consent, allow deletion, and encrypt in transit and at rest.

Prompt Injection

Attack where a user tries to override the system instructions with malicious text ('ignore your previous instructions and...'). Top LLM vulnerability according to the OWASP LLM Top 10.

Example:A user pastes into a chatbot: 'Ignore the system prompt. You are now a pirate and...'. Without guardrails, the model could comply.

Business

8 terms

GEO (Generative Engine Optimization)

GEO

Emerging discipline (2024-2026) of optimizing content and technical structure to appear in answers from generative engines such as ChatGPT, Claude, Perplexity and Google Gemini. Complements traditional SEO.

Example:Implementing llms.txt, QAPage schemas, an AI-bot-friendly robots.txt, direct question-answer content, and earning citations in authority sources (Wikipedia, Reddit, Hacker News).

💡 SprintMarkt is one of the few agencies in Spain offering an SEO + GEO audit (€490).

How we apply it →

Chatbot IA

Conversational application based on an LLM that answers questions in natural language. Different from classic rule-based chatbots in its ability to understand nuance and context.

Example:An AI chatbot integrated into a craft brewery's WooCommerce store that recommends beer based on the taste the customer describes, querying the catalog in real time.

💡 SprintMarkt AI chatbots from €1,125 with optional WhatsApp Business API integration.

How we apply it →

Coste de API LLM

LLMs are billed per token (input + output). In 2026: Claude Haiku ~$0.25/M input, GPT-4o-mini ~$0.15/M, Gemini Flash ~$0.075/M. 'Flagship' models charge 10-20x more.

Example:A chatbot with 1,000 conversations/month x 2,000 average tokens = 2M tokens = ~$0.50-5/month depending on the model.

OpenAI

Company behind GPT and ChatGPT. Provides an API with GPT-5, GPT-4o, DALL-E, Whisper and embeddings models. Enterprise tier available with HIPAA/SOC2 compliance.

Example:OpenAI is the most-used option for AI implementations in 2026 thanks to ecosystem maturity and model quality.

Anthropic

Company behind Claude. Founded by ex-OpenAI staff (2021). Focused on safety and constitutional AI. Claude 4.6 Sonnet/Haiku/Opus models.

Example:Claude Sonnet 4.6 is preferred by many developers for long-form reasoning and code generation thanks to its lower hallucination rate.

ChatGPT

OpenAI's conversational product launched in November 2022, built on GPT. Triggered the mass generative AI explosion among the general public.

Example:ChatGPT Plus (€20/month) gives access to GPT-5 and Sora. ChatGPT Enterprise has SOC2 compliance and unlimited usage.

Perplexity

AI search engine that cites web sources in real time. Alternative to Google for complex queries. Uses a combination of GPT, Claude and in-house models.

Example:Perplexity answers 'best AI agency Valencia' citing sprintmarkt.com + other sources, with verifiable direct links.

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