Everything you need, eazy: a multi-category marketplace for the US with an AI shopping assistant
EazyPoint brings 11+ categories together in one place —vitamins and supplements, sports nutrition, food, beauty, home, pet care, electronics and more— for the US market, with free US shipping and an AI shopping assistant ("Ask Eazy") that helps customers discover products. Well-known brands (Kirkland, Member's Mark, Quest, Jif…) and a clear focus on the US Hispanic audience.
Goal
Launch a marketplace that competes on convenience: find everything in one place, with AI help, fast delivery, automatic reordering and rewards that build loyalty — all manageable from a custom back-office.
The Challenge
A huge, heterogeneous catalog where customers often don't know exactly what they want. Discovery had to be easy (AI + recommendations), reordering automatic, and the experience fast and bilingual (ES/EN) for both US and Hispanic audiences, with a back-office able to manage thousands of products.
Outcome
A marketplace built on Next.js with an 11+ category catalog, an AI shopping assistant ("Ask Eazy"), personalized recommendations, AI-recommended bundles, subscriptions ("Subscribe & Save"), a loyalty program ("Eazy Rewards") and a custom admin panel/CRM. A bilingual (ES/EN) experience with secure payments, free US shipping, 30-day returns and 24/7 support.
AI Shopping Assistant — "Ask Eazy"
The differentiator: "Not sure exactly what you need? Ask Eazy." Customers describe what they're looking for in their own words and the AI answers over the real catalog and surfaces the best-matching products, with price and brand filters. Conversational discovery instead of searching blind.
Multi-category catalog + discovery
11+ categories (vitamins and supplements, sports nutrition, food and beverages, beauty, home, pet, electronics…) with family-level navigation. "Made for you" (personalized recommendations), "Recently viewed" and "Better together" bundles for cross-sell. Trusted brands in family sizes (Kirkland, Member's Mark).
Reordering & loyalty
"Subscribe & Save": customers choose a frequency, get automatic deliveries and save on every recurring order, with the freedom to skip or cancel anytime. And "Eazy Rewards": earn points on every purchase and unlock rewards, discounts and more. Two engines to grow customer lifetime value.
Custom admin panel / CRM
Behind the store we built a full back-office to run the business: products (with published/draft status, variants and sales channels), orders, inventory, customers, promotions, price lists, collections and categories, plus content/blog, growth and a dashboard. Bulk import/export to operate thousands of SKUs.
SEO content + bilingual experience
A "Learn with Eazy" blog with useful, SEO-oriented content (supplement guides, comparisons, Hispanic products…), a fully bilingual ES/EN experience and a strong focus on the US Hispanic audience. Trust signals across the site: trusted brands, secure payments, free US shipping, 30-day returns and 24/7 support.
