Email Marketing & Automation in Valencia
Email Campaigns that Turn Subscribers into Loyal Customers
We design and automate email marketing campaigns that generate sales while you sleep. Smart segmentation, automation flows, abandoned cart recovery, CRM integration and newsletters your audience actually wants to open. Average 42x ROI on the email channel.
You have an email list but it's not generating sales
Email marketing has the highest ROI of all digital channels (42 dollars for every dollar invested), but most businesses send generic, strategy-less emails that end up in the spam folder or get ignored. Without segmentation, automation and personalization, your subscriber list is a sleeping asset that loses value every day.
Open rates below 10%, emails going straight to spam and a deteriorating domain reputation that worsens with every unsegmented mass send.
You send the same email to your entire database without segmentation. Your subscribers receive irrelevant messages and unsubscribe or stop opening your emails.
70% of your carts are abandoned and you have no automated flow to recover them. Every day you lose sales that could be recovered with a simple email.
You have no onboarding, nurturing or post-purchase sequences. Every new subscriber or customer is lost to oblivion without any automated follow-up.
Our Email Marketing Services
We offer a complete email marketing and automation service covering everything from strategy and design to technical integration and continuous optimization. Every campaign is data-driven and adapts to your audience's real behavior.
Comprehensive Email Marketing Strategy
We design a complete email marketing strategy aligned with your business goals. We define campaign types (promotional, transactional, nurturing), optimal send frequency, communication tone and key KPIs. We map the customer journey to deliver the right message at the precise moment of each conversion funnel stage.
Automated Flows & Sequences
We set up advanced automation flows that work 24/7: welcome and onboarding sequences for new subscribers, behavior-based nurturing flows, re-engagement campaigns for inactive users, post-purchase sequences with cross-selling and upselling, and birthday or special date flows that boost engagement and loyalty.
Newsletter & Template Design
We create responsive, visually appealing email templates that reflect your brand identity. We design conversion-optimized layouts with clear visual hierarchy, prominent CTAs, readable typography and compatibility tested across 50+ email clients (Gmail, Outlook, Apple Mail, Yahoo). Every design is validated with Litmus to ensure pixel-perfect rendering.
Advanced Audience Segmentation
We segment your database by demographic, behavioral, transactional and engagement criteria. We create dynamic segments based on purchase history, previous email interactions, visited pages, customer lifetime value (LTV) and lifecycle stage. Smart segmentation allows us to send hyper-personalized content that multiplies open and click rates.
CRM & Tool Integration
We integrate your email marketing platform with your CRM (HubSpot, Salesforce, Pipedrive), your ecommerce (Shopify, WooCommerce, PrestaShop) and your analytics tools. We sync contact data in real time, automate list and segment updates, and connect with Zapier for multi-app workflows. Your entire digital ecosystem working in harmony.
Abandoned Cart Recovery
We implement automated abandoned cart recovery sequences that recover between 10% and 30% of lost sales. We configure emails with strategic timing (1 hour, 24 hours, 72 hours), personalized content featuring cart products, progressive incentives (free shipping, discount) and controlled urgency. Each flow is continuously optimized with real conversion data.
A/B Testing & Continuous Optimization
We run rigorous A/B tests on every element of your campaigns: subject lines, preheaders, content, design, CTAs, send times and segments. We analyze results with statistical significance to make data-driven decisions, not assumptions. Each iteration improves key metrics: open rate, CTR, conversion rate and revenue per email sent.
Campaign Analytics & Reporting
We monitor every campaign and automated flow with detailed metrics: delivery rate, opens, clicks, conversions, generated revenue, bounce rate and unsubscribe rate. We integrate data with Google Analytics 4 to attribute sales to the email channel and calculate real ROI. We deliver monthly reports with actionable insights and improvement recommendations for the next cycle.
Moda Levante Online
Fashion Ecommerce78% cart abandonment rate, 12,000-subscriber database with no segmentation, generic newsletters with 8% open rate and zero automation flows. Email generated less than 3% of total revenue.
In 4 months: 32% open rate, 22% of abandoned carts recovered, 6 active automated flows and email grew to represent 28% of the ecommerce's monthly revenue.
“Before, we sent one newsletter per month with no strategy and email generated practically nothing. SprintMarkt set up our abandoned cart, welcome and post-purchase flows, and in 3 months email went from representing 3% to 28% of our sales. The ROI is incredible.”
Laura Ferrer
Ecommerce Manager, Moda Levante Online
Our Email Marketing Methodology
We follow a structured 5-phase process that transforms your email channel into a predictable, scalable conversion machine, from initial audit to continuous data-driven optimization.
Audit & Diagnosis
We analyze your current email marketing situation: database, historical metrics, existing flows, deliverability, sending domain reputation and tools used. We identify quick wins and priority improvement areas to design a strategy with immediate impact.
Audit & Diagnosis
We analyze your current email marketing situation: database, historical metrics, existing flows, deliverability, sending domain reputation and tools used. We identify quick wins and priority improvement areas to design a strategy with immediate impact.
Strategy & Planning
We define goals, KPIs, buyer personas, audience segments, campaign types and email editorial calendar. We map the complete customer journey and design the automated flows needed for each funnel stage: acquisition, nurturing, conversion and retention.
Design & Setup
We create email templates, configure automation flows on the chosen platform, integrate with your CRM and ecommerce, and prepare audience segments. We validate rendering across all email clients and set up domain authentication (SPF, DKIM, DMARC).
Launch & Automation
We activate campaigns and automated flows in a staged rollout. We monitor delivery, open and click metrics in real time for each send. We adjust frequencies, timing and content during the first weeks to optimize initial performance.
Optimization & Scaling
We run continuous A/B tests, analyze performance of each flow and campaign, refine segments and scale the best-performing strategies. We deliver monthly reports with metrics, insights and next actions for sustainable email channel growth.
Email Marketing Platforms & Tools
Ready to Turn Your Email List into a Sales Channel?
We analyze your current email marketing strategy, identify automation opportunities and propose a personalized plan to maximize your list's conversions. Free consultation, no commitment.
Request Email Marketing ConsultationEmail Marketing & Automation FAQ
It depends on your business type and needs. For ecommerce, we recommend Klaviyo for its native Shopify and WooCommerce integration and powerful automation flows. For B2B and companies needing integrated CRM, HubSpot is the best choice. Mailchimp is ideal for businesses starting out that need an accessible solution with good features. ActiveCampaign excels at advanced automation at a competitive price. We advise you to choose the platform that best fits your case.
Optimal frequency depends on your industry, audience and content type. As a general rule, we recommend a minimum of 1 email per week to maintain engagement and a maximum of 3-4 emails per week for ecommerce with active offers. The key is maintaining consistent frequency and monitoring unsubscribe rates: if they exceed 0.5% per send, you may be sending too frequently. We always test to find each audience's sweet spot.
The main factors affecting open rates are: subject line (should spark curiosity or convey clear value in under 50 characters), sender name (a personal name works better than a generic company name), preheader (complements the subject and adds context), send time (varies by industry and audience) and your domain reputation. List hygiene also matters: removing inactive contacts significantly improves metrics. In our projects, we achieve average open rates of 25-35%.
Abandoned cart emails are automated sequences sent to users who added products to their cart but didn't complete the purchase. Approximately 70% of online carts are abandoned. With a well-designed sequence (typically 3 emails over 72 hours), it's possible to recover between 10% and 30% of those carts. The first email is sent 1 hour after abandonment as a reminder, the second at 24 hours with a soft incentive, and the third at 72 hours with urgency or a final discount.
No. Email marketing is profitable even with small lists because the sending cost is very low and the ROI is the highest of all digital channels (42 dollars for every dollar invested on average). A list of 500 qualified, segmented subscribers can generate more sales than a list of 10,000 unsegmented contacts. What matters is contact quality, not quantity. We start with whatever base you have and design acquisition strategies to grow it organically and with qualified leads.
We use native integrations when available (Klaviyo with Shopify, HubSpot with Salesforce, Mailchimp with WooCommerce) and Zapier or custom APIs for more complex connections. Integration allows syncing contacts, purchase history, web behavior and CRM data in real time. This enables us to create dynamic segments and automated flows based on real customer data, such as sending a cross-selling email 7 days after a purchase with related products.
Essential metrics are: delivery rate (should be above 95%), open rate (20-25% benchmark), click-through rate or CTR (2-5% benchmark), conversion rate, revenue per email sent (RPE), unsubscribe rate (should stay below 0.5%), bounce rate and spam complaints. Beyond per-campaign metrics, it's crucial to measure overall email channel ROI, list growth, engagement by segment and subscriber lifetime value. We deliver all of this in clear, actionable monthly reports.