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A dealership that stopped paying commissions to third-party listing sites

ForzAuto was spending thousands of euros monthly on listing portals like Coches.net. We built their own platform that now generates 85% of their direct leads.

ForzAuto — Hero Image

Client
ForzAuto
Industry
Automotive
Service
Corporate Website, SEO, Catalog
Team
1 developer + 1 SEO
Timeline
3 months
-40%
Portal dependency
+85%
Direct leads
200+
Vehicles online

Goal

Build a proprietary web platform with a vehicle catalog and lead capture system that would reduce dependency on third-party listing portals.

The Challenge

Competing against portals with millions of monthly visitors required flawless technical execution and impeccable SEO.

Outcome

A website with a catalog of 200+ vehicles, advanced filters, HD gallery listings, and an integrated financing calculator. Local SEO Top 5.

1/

Smart Catalog

Vehicle listing system with 30+ fields: HD photo gallery, technical specs, equipment, history, pricing, and an integrated financing calculator. Advanced filters without page reloads.

2/

Sales Team Panel

Custom CMS where any salesperson can list a vehicle in 2 minutes: drag and drop photos, fill in the details, and the system automatically generates an SEO-optimized listing.

3/

Local Auto SEO

Landing pages by make and model, evergreen content about vehicle purchasing, and optimized Google My Business. Result: Top 5 rankings across multiple commercial searches.

TECHNOLOGIES
WordPressPHPMySQLJavaScriptSEOGoogle Analytics
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