A complete digital ecosystem for Valencia's coolest craft brewery
MrCoolCat isn't just a brewery -- it's a brand with its own personality, 3D characters, and a fan community. We built a complete digital ecosystem: eCommerce with a beer catalog, mobile app with AI Chat and gamification (Beer Run, achievements, community wall), and a full admin backoffice with character CMS, event management, products, and stores.
Goal
Create a digital ecosystem that would transform a local brewery into a brand with its own community: online store for direct sales, mobile app with gamification for customer loyalty, AI Chat with the cat's personality, and a complete backoffice to manage the entire MrCoolCat universe (characters, events, products, stores, app navigation).
The Challenge
The brand had an extremely strong visual identity (3D characters, rock/urban aesthetic) that couldn't be diluted in the digital transition. The app needed game features (Beer Run, achievement/quest system) integrated with the actual business operations. The backoffice had to support 3D character management, app navigation configuration, community wall moderation, and multi-store management -- all fully bilingual (ES/EN).
Outcome
Complete ecosystem deployed: eCommerce with a catalog of 6+ craft beers featuring detailed profiles (IBU, ABV, tasting notes), mobile app with AI Chat, Beer Run (delivery game), community wall, 'Cool Cat Quest' achievement system, and a Vercel-hosted backoffice with 3D character CMS, navigation tab management, events, gamification, featured products, and banners. Local SEO Top 5 for 'craft beer Valencia'.
eCommerce with a Unique Identity
We translated MrCoolCat's rock and urban aesthetic into digital: an epic hero section featuring the 3D cat mascot holding a beer, bottles with fire spark effects, and product cards with full brewing details (variety, ABV, tasting notes, volume pricing). Each beer has its own personality: Sifrina, Medusa, Morena, Guajira, Candela, and Catira.
Mobile App with AI Chat & Gamification
The MrCoolCat app goes far beyond ordering beers. It integrates an AI Chat with the cat's personality, a community wall where fans share experiences, Beer Run (a bicycle delivery game), the 'Cool Cat Quest' achievement system with trophies, and a complete catalog of beers and characters. App navigation is fully configurable from the backoffice.
Complete Admin Backoffice
We developed a dark mode admin panel deployed on Vercel with 15+ modules: Dashboard, Client CRM, User Records, Orders, Products, Stores, Characters (CMS with 3D model management), Events, Gamification, Featured Products, App Banners, Navigation Tabs (configure section order and visibility), App Navigation, Wall moderation, and Mr. Cool Cat configuration.
Local SEO & Positioning
Aggressive Google My Business optimization, local content about craft beer in Valencia, and link building with gastronomy blogs. Within 3 months we reached Top 5 for 'craft beer Valencia' and multiple variations. Online orders grew to represent 35% of total revenue.
